Business Lessons from Professional Wrestling
𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗟𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗪𝗿𝗲𝘀𝘁𝗹𝗶𝗻𝗴
📺 𝗪𝗔𝗧𝗖𝗛 | https://youtu.be/UeC5OlP-t84
🔔 𝗦𝗨𝗕𝗦𝗖𝗥𝗜𝗕𝗘 | https://bit.ly/3i6G5Nz
💸 𝗗𝗢𝗡𝗔𝗧𝗘 | https://bit.ly/3cvgADd
🕮 𝗥𝗘𝗔𝗗 | https://www.evermoredigital.com/post/what-can-businesses-learn-from-the-world-of-professional-wrestling
From 1995 to 2001, the wrestling industry went through a period of remarkable popularity, as WCW poached all of WWF's biggest stars and went head-to-head with them for TV ratings in what was dubbed the Monday Night Wars. By March 23, 2001, Vincent K McMahon, the majority owner of WWF, emerged victoriously, not only winning the war but consuming WCW and tertiary player, ECW, in the process.
By 2002, the now renamed WWE stood alone at the top of the pile, it's competitors eradicated and with a clear monopoly of the sports entertainment business. In the years that followed, many tried and failed to compete, with TNA perhaps coming the closest throughout 2010, but ultimately the resources of WWE were so gargantuan by this point, that they were unbeatable.
But...it was this sense of invincibility that has ultimately led them to shed nearly two-thirds of the TV viewers for their flagship show.
So where have things gone wrong and what lessons can be applied to YOUR business.
#Business #Competition #Wrestling
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𝗔𝗯𝗼𝘂𝘁 𝗨𝘀
Evermore Digital are an insurance technology consultancy focussed upon repositioning thinking across insurance with regards to digital sales, marketing and distribution and working to make new technology accessible for all.
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Insurance, Software, Technology, InsurTech, Sales, Business Development, Digital Strategy, Content Creation, Digital Marketing, Broking, MGA, Delegated Authority, Schemes, Quote & Buy, Underwriting, Brokers, Platforms, Cloud, Automation, RPA, AI, ML, Relationship Management, Consultative Selling, Freelance Consulting, Startup, Scale-Up, Insurer, NED, Leader, Commander, Fixer, Technologist, Social Selling, Thought Leadership, Presenting, Pitching, Pipeline Generation, Lead Generation.
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