I appreciate that for some, my 70-minute podcast with Tony Canas of Insurance Nerds earlier in the week might well be a big ask. That is an awful lot of listening to me waffle, but I've included the video below.
However, I wanted to share with you some of the key takeaways that I thought might prove interesting topics of conversation;
If you want a certain type of content on LinkedIn, engage with it. Vote with your fingers.
Your employer cannot dictate anything about your LinkedIn profile, their own T&C's say that.
If your employer doesn't want you to have a personal brand, they don't understand marketing.
Create and engage with the things that you (truly) wish more people were sharing.
Stop shouting at strangers in bars with your content and being so self-centred.
Success came when I stopped worrying about haters and doubled down my cheerleaders.
Stop thinking so transactionally and be willing to give your time for free without immediate payoff.
Build yourself a tribe
"Chats" are underrated - network more. That doesn't mean listen to lots of sales pitches.
You don't know as many people as you think you do - the market is vast.
The larger your market, the less perfect your sales messaging needs to be.
People aren't likely to be offended, they just might not connect with your messaging.
There is a huge difference between switching people off to your brand and failing to engage somebody who wasn't engaged in the first place. Never fear the latter.
Follow people, not brands.
If you don't like opinions and aren't willing to defend your own; Twitter is not for you.
Insurance needs a central body to PR, promote and market the insurance industry externally
The words professional and entertaining don't have to be mutually exclusive.
Our inability to attract talent is impacted by our failure to manage diversity and inclusion.
This is not a problem unique to insurance, but it is particularly prevalent.
Covid proved that change was being resisted and that insurers can act with agility.
Age shouldn't be a barrier to leadership and it creates a vicious cycle
Insurance is an industry full of potential, that has flirted with greatness but has never achieved it.
Do any of these jump out at you and give you a different perspective?
What tip are you going to take away from this?