
What can businesses learn from the Line of Duty finale?
No spoilers here, but Sunday evening saw the apparent conclusion of 𝗟𝗜𝗡𝗘 𝗢𝗙 𝗗𝗨𝗧𝗬 and fans appear to have been left wholly disappointed. So what can we learn as businesses learn from this...? Always manage customer expectations. Don't overpromise.
Customer will feel cheated if you hype something up to be more important or awe-inspiring than it turns out to be. Under promise and over deliver and always check back that expectation is commensurate to what you're about