No spoilers here, but Sunday evening saw the apparent conclusion of 𝗟𝗜𝗡𝗘 𝗢𝗙 𝗗𝗨𝗧𝗬 and fans appear to have been left wholly disappointed. So what can we learn as businesses learn from this...? Always manage customer expectations. Don't overpromise. Customer will feel cheated if you hype something up to be more important or awe-inspiring than it turns out to be. Under promise and over deliver and always check back that expectation is commensurate to what you're about

This year has been the toughest in sales that most of us, other than those selling PPE and the like, will ever have experienced, as businesses grind to a halt and procrastination is prevalent. So many of us are looking for silver bullets. Something that can give us a competitive advantage over our peers, help us cut through the noise and stand out in our prospects' inboxes. The problem is that without training or preparation, the modern sales professional is having to learn t

Money should never be the driver of customer service, but when done right, it will always be a byproduct of doing the right thing.

Never in the course of human history has there been so many different ways to communicate. Phone, email, IM, Facebook, Twitter, Instagram, WhatsApp, Kik, and countless other platforms provide us with opportunities to chat, enter dialogue, and form relationships with our friends, families, colleagues, and other fellow humans on this hurtling hunk of rock. More and more are we conducting business almost entirely online; with many a transaction taking place entirely via email an

Earlier today, I was discussing with an industry colleague about a book they were reading that eloquently argued that sales is a team game. However, his view was that it can't be as salespeople are inherently selfish and self-motivated. At the time, I initially compared it to a round of golf, where you might form a fourball, but ultimately you're playing your own game against the course. But then I got to thinking about it from the perspective of a football team. In the wides

Salespeople love to get a "no". Granted, they don't like it nearly as much as getting a Yes, but No gives them clarity

From winning a war with its competitors, to starting a new one with its customers. What lessons can we, as business people, learn from WWE?