InsurTech was our jam, back when the two words were still single and ready to mingle

We may not refer to ourselves as rockstars or ninjas, but we're (metaphorically) shredding 20-minute guitar solos and throwing stars from the shadows every single day, often at the same time.

Rockstar Ninja Cartoon
Evermore Digital Purple Pink Favicon


About Me

Some say that I was born with an iPhone in my hand and a laptop in my changing bag. Given they weren't in 1983, that may be a stretch of the truth. Nonetheless, I love technology and am rarely found unplugged from the digital world.


My return from the US in late 2004, a trip that was the result of a record deal, led me back to my parent's house. Are you even a parent if you've not reminded your kids that "this isn't a hotel"? One trip to the Job Centre later and I was interviewing at Norwich Union. I may have fallen into insurance, but like many others, I fell in love with the market.


In 2013 I saw an opportunity use my knowledge of technology to help my insurance peers thrive. I'm a simple soul. When a salesperson tells you something, it should be the truth, the whole truth and nothing but the truth.


I've seen the relationship between vendors and buyers become increasing fractious. Buyers loathe the process and rush through it. Sellers are happy to let them, as they chase quarter closes. It never leads anywhere good. I vowed never to be "that guy" on either side of the table. When I bought technology, I knew exactly what I was getting. When I sold it, I tried my darndest to make sure the customer felt the same.


I continue that same ethos at Evermore Digital.



Edward Halsey as an adult

Held underwriting authority for AXA, Aviva, NOVAE, Travelers and RSA.


Managed strategic key accounts and networks at Allianz.

Sold technology solutions to customers for SchemeServe, DXC Technology and Automation Anywhere.

Voted UK "Sales Success of The Year"

Delivered Enterprise deals up to $3m 

Delivered more than $25m of sales revenue

Closed more than 100 new customers 

Active contributor to the InsurTech community



Born in Portsmouth, raised in Worthing, educated in 

Bournemouth and lives in Kent

Proud husband and father 

Got a record deal at 19

Worked for Q Magazine

Self taught CAD, HTML, CSS, Photoshop, Javascript


Collects Batman memorabilia

Keen golfer and footballer

Drove the Noddy train along Bournemouth Seafront

Played Seymour Krelbourne in school production of "Little Shop of Horrors"

Sucker for RGB lighting

Edward Halsey As A Child
Edward Halsey Evemore Digital Presenting

"Technology is there to make insurance easier for everybody in the value chain, but too often it is a preventor, not an enabler."






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28 Beacon Avenue, Kings Hill, West Malling,

Kent, England, ME19 4QL


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Office: 01732 809220

Mobile:  07403 102397


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